TV

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Flonase, Bridgerton partner for ‘Polin’ season allergy relief
Flonase, Bridgerton partner for ‘Polin’ season allergy relief
Jack O'Brien
April 15, 2024
4:21 pm

Ahead of the show’s highly-anticipated return after a two-year hiatus, the allergy relief brand from Haleon is teaming with production company Shondaland to cheer on #TeamPolin.

Cadent to acquire AdTheorent for $324 million
Cadent to acquire AdTheorent for $324 million
Jessica Heygate
April 1, 2024
2:42 pm

Deal to fuel Cadent’s expansion into omnichannel programmatic.

Check out the most-seen pharma brand TV debuts of 2023
Check out the most-seen pharma brand TV debuts of 2023
Jack O'Brien
July 19, 2023
3:05 pm

Pharma dominated the list, as Bayer’s Astepro led the way with 7.4 billion TV ad impressions during the first six months of the year.

Pharma’s TV buys show it’s loath to change channels
Pharma’s TV buys show it’s loath to change channels
Marc Iskowitz
March 24, 2023
1:25 pm

Digital topped $1 billion for the first time, last year’s DTC spend figures show, but TV still dominates the media mix.

Brands invest cautiously in Disney+ and Netflix
Brands invest cautiously in Disney+ and Netflix
Jessica Heygate
December 15, 2022
2:35 pm

Advertiser appetite for new ad-supported streaming platforms has cooled as user uptake lags, tools remain limited and brands seek guaranteed ROI.

Infographic: Do patients actually watch all those pharma TV ads?
Infographic: Do patients actually watch all those pharma TV ads?
MM+M Staff
January 13, 2020
5:00 am

Take a look at data points from two recent studies on the media habits of patients and doctors.

Health, pharma TV ad spending stays strong
Health, pharma TV ad spending stays strong
Alison Kanski
November 15, 2019
3:07 pm

But TV ad spending in general is set to hit its lowest level in a decade, according to WARC.

First TV drug ad featuring list price debuts today
First TV drug ad featuring list price debuts today
Alison Kanski
March 29, 2019
12:15 pm

The spot for Johnson & Johnson blood thinner Xarelto comes ahead of a rule, proposed by the Trump administration in October, which would require drugmakers to disclose list prices in TV ads. The rule faces opposition from trade group PhRMA.

Novo Nordisk’s Ozempic takes on Lilly’s Trulicity in DTC showdown
Novo Nordisk’s Ozempic takes on Lilly’s Trulicity in DTC showdown
Laura Entis
August 20, 2018
5:32 pm

The two diabetes rivals air competing TV spots as they compete for GLP-1 supremacy.

Five things for pharma marketers to know: Tuesday, August 29, 2017
Five things for pharma marketers to know: Tuesday, August 29, 2017
Jaimy Lee
August 29, 2017
2:50 pm

Drug ads make up to 38% of prime time commercials; Merck considers whether to pursue FDA approval for anacetrapib; BMS and Daiichi partner

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