Everyday Health formed an advisory board whose members include former FDA commissioner David Kessler, MD; former CBS News president Andrew Heyward; former AMA editor in chief George Lundberg, MD; physician and medical journalist Mallika Marshall, MD; Rosetta co-founder Kurt Holstein; and former Genentech president and COO Myrtle Potter.
HealthPrize Technologies launched a mobile app aimed at boosting adherence with creative rewards, games and education. The app skips reminders in favor of a gaming-inspired approach.
Boston Scientific launched its CardioTeach iPad app, aimed at helping healthcare professionals “better educate patients and caregivers about therapy options related to cardiovascular and peripheral diseases.”
BBK Worldwide and PatientsLikeMe launched CallingAllTypes.com, a social health initiative for diabetics that broadcasts posts on Facebook, YouTube and Twitter. The site’s sponsors gave a dollar to the Atlanta chapter of the American Diabetes Association for each of the first 10,000 visitors posting comments in November—American Diabetes Month.
From the December 01, 2011 Issue of MM+M - Medical Marketing and Media
