Evoke, a 2022 MM+M Agency 100 honoree, announced Wednesday morning that it acquired Meltmedia, a digital-first life sciences marketing agency.

Effective immediately, Meltmedia will begin operating as Evoke Melt, a subsidiary specialty agency within Evoke. The deal serves as an opportunity for Evoke to bolster its data-driven omnichannel, marketing technology and digital transformation offerings.

Meltmedia CEO Justin Grossman, along with three other members of the existing executive team, will run the business under Evoke. 

“As Evoke Melt, our talent has access to greater opportunities both personally and professionally than ever before, and our clients have access to one of the single most comprehensive and frictionless commercial solutions partners in the industry,” Grossman said in a statement.

The acquisition comes weeks after Evoke and Ashfield Health integrated their medical marketing and communications arms under the Evoke banner. 

Evoke CEO Reid Connolly welcomed Meltmedia to the company in a statement, praising its experience in the digital space, its technology prowess and “dedication to the life science industry.”

“As a partner to our clients, helping them unlock their full commercial potential in today’s digital-first world is  more important than ever, and bolstering our deep-rooted expertise underscores our position as the  leading player in the space,” Connolly stated.