life sciences

All articles by life sciences

Biopharma execs expect the metaverse to have a positive impact
Biopharma execs expect the metaverse to have a positive impact
Lecia Bushak
August 24, 2022
10:52 am

Accenture’s latest Life Sciences Technology Vision report identifies the main technology trends in the metaverse continuum.

Inizio makes two leadership appointments
Inizio makes two leadership appointments
Jack O'Brien
August 23, 2022
12:07 pm

The merged organization has five specialist business units and more than 10,000 employees across 35 countries.

Is key account management the next go-to strategy in life sciences?
Is key account management the next go-to strategy in life sciences?
Jack O'Brien
July 28, 2022
2:35 pm

A ZS report found that pharma brands need to reorient their approach and invest in customer marketing to meet client expectations.

Evoke snaps up Meltmedia, a life sciences agency
Evoke snaps up Meltmedia, a life sciences agency
Jack O'Brien
June 22, 2022
9:00 am

Effective immediately, Meltmedia will begin operating as Evoke Melt.

Rewriting the traditional launch playbook
Rewriting the traditional launch playbook
Dan Rizzo and Aaron Bean
May 4, 2021
5:00 am

For the growing number of HCPs who are digital natives, digital channels provide a more convenient and flexible way to engage in launches moving forward.

Best Places to Work 2020: All the Winners
Best Places to Work 2020: All the Winners
Kara Giannecchini
December 7, 2020
5:00 am

The results of our third annual review spotlight the best small, midsize and large agencies, along with life sciences support firms, as rated by those who know them best: the employees themselves.

The MM+M Podcast 10.26.2020: Deloitte’s David Betts and Chris Zant
The MM+M Podcast 10.26.2020: Deloitte’s David Betts and Chris Zant
MM+M Staff
October 26, 2020
12:56 pm

Deloitte’s David Betts and Chris Zant join MM+M’s Larry Dobrow to discuss the evolution in the way consultancies like Deloitte are working with life-sciences clients.

The MM&M Podcast 8.12.2020: SK Life Science’s Sebby Borriello
The MM&M Podcast 8.12.2020: SK Life Science’s Sebby Borriello
MM+M Staff
August 12, 2020
9:27 am

Sebby Borriello, VP and chief commercial officer of SK Life Science, details his company’s experience launching Xcopri, an epilepsy drug, during the COVID-19 crisis.

W2O acquires value and payment consulting firm Discern Health
W2O acquires value and payment consulting firm Discern Health
Alison Kanski
July 28, 2020
10:00 am

This is W2O’s six acquisition in less than a year.

W2O, California Life Sciences Association develop COVID-19 media tracking tool
W2O, California Life Sciences Association develop COVID-19 media tracking tool
Alison Kanski
March 27, 2020
1:00 pm

The platform collects the most relevant coronavirus content for HCPs, life science companies and other groups.

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