life sciences

All articles by life sciences

‘Ignore the hype’ and get practical: How life science firms can take advantage of metaverse opportunities
‘Ignore the hype’ and get practical: How life science firms can take advantage of metaverse opportunities
Lecia Bushak
February 2, 2023
4:35 pm

A report out of Cognizant hones in on how life science companies can take a ‘pragmatic approach’ to the metaverse.

Can an in-person JPM supercharge biopharma deal-making?
Can an in-person JPM supercharge biopharma deal-making?
Marc Iskowitz
January 9, 2023
5:30 am

The largest gathering in the life sciences sector returns to its in-person format today, which should help deal-making rebound from a down year.

Indegene files for IPO in India, announces leadership changes
Indegene files for IPO in India, announces leadership changes
Marc Iskowitz
December 19, 2022
2:01 pm

As part of the public offering, PE backers Carlyle and Brighton Park are looking to unload their stakes in the company.

Biopharma execs expect the metaverse to have a positive impact
Biopharma execs expect the metaverse to have a positive impact
Lecia Bushak
August 24, 2022
10:52 am

Accenture’s latest Life Sciences Technology Vision report identifies the main technology trends in the metaverse continuum.

Inizio makes two leadership appointments
Inizio makes two leadership appointments
Jack O'Brien
August 23, 2022
12:07 pm

The merged organization has five specialist business units and more than 10,000 employees across 35 countries.

Is key account management the next go-to strategy in life sciences?
Is key account management the next go-to strategy in life sciences?
Jack O'Brien
July 28, 2022
2:35 pm

A ZS report found that pharma brands need to reorient their approach and invest in customer marketing to meet client expectations.

Evoke snaps up Meltmedia, a life sciences agency
Evoke snaps up Meltmedia, a life sciences agency
Jack O'Brien
June 22, 2022
9:00 am

Effective immediately, Meltmedia will begin operating as Evoke Melt.

Rewriting the traditional launch playbook
Rewriting the traditional launch playbook
Dan Rizzo and Aaron Bean
May 4, 2021
5:00 am

For the growing number of HCPs who are digital natives, digital channels provide a more convenient and flexible way to engage in launches moving forward.

Best Places to Work 2020: All the Winners
Best Places to Work 2020: All the Winners
Kara Giannecchini
December 7, 2020
5:00 am

The results of our third annual review spotlight the best small, midsize and large agencies, along with life sciences support firms, as rated by those who know them best: the employees themselves.

The MM+M Podcast 10.26.2020: Deloitte’s David Betts and Chris Zant
The MM+M Podcast 10.26.2020: Deloitte’s David Betts and Chris Zant
MM+M Staff
October 26, 2020
12:56 pm

Deloitte’s David Betts and Chris Zant join MM+M’s Larry Dobrow to discuss the evolution in the way consultancies like Deloitte are working with life-sciences clients.

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