Conducted during yet another COVID-19 wave in January and February, MM+M’s annual survey of healthcare marketers found respondents in a very different place than they were a year prior. But for all the worries about potential cutbacks and slashed budgets, marketers entered 2021 looking to spend. MM+M’s March print edition is headlined by one of the brand’s flagship research projects.

Other content from the March 2021 issue, includes:

Exclusive survey data around budgets performance of branded and unbranded campaigns and small company/big company disparities

Left to Their Own Devices

An examination of the new tactical and strategic approaches in and around the burgeoning medical device space.

MM+M 40 Under 40 Honorees

An introduction to the second class of MM+M 40 Under 40 honorees, complete with their thoughts on the direction of the medical marketing business.

Walgreens’ CSR head aims to seize the moment

A profile of Walgreens corporate and social responsibility head Alain Turenne, who shares insight on the evolution of the CSR function amid the pandemic.