Conducted during yet another COVID-19 wave in January and February, MM+M’s annual survey of healthcare marketers found respondents in a very different place than they were a year prior. But for all the worries about potential cutbacks and slashed budgets, marketers entered 2021 looking to spend. MM+M’s March print edition is headlined by one of the brand’s flagship research projects.

Other content from the March 2021 issue, includes:

Exclusive survey data around budgets performance of branded and unbranded campaigns and small company/big company disparities

Left to Their Own Devices

An examination of the new tactical and strategic approaches in and around the burgeoning medical device space.

MM+M 40 Under 40 Honorees

An introduction to the second class of MM+M 40 Under 40 honorees, complete with their thoughts on the direction of the medical marketing business.

Walgreens’ CSR head aims to seize the moment

A profile of Walgreens corporate and social responsibility head Alain Turenne, who shares insight on the evolution of the CSR function amid the pandemic.

From the February 01, 2021 Issue of MM+M - Medical Marketing and Media