Euro RSCG is merging its healthcare PR and US PR arms.
Euro RSCG Magnet and Euro RSCG Life PR will be combined as Euro RSCG Worldwide PR under the leadership of Lisa Sepulveda, CEO, who led Magnet and continues to head the combined company’s US consumer business.
The Havas company will continue to operate Euro RSCG Life PR as a sub-brand, while Magnet will go by Euro RSCG Worldwide PR, North America.
Euro RSCG Life PR will be led by executive VP, managing director Chantal Beaudry, and reports to Sepulveda.
“We live in a world where the lines between healthcare offering and consumer are blurring as we face challenges here and abroad in providing consumers with healthcare choices, healthcare coverage and all the information that they need to make informed choices and manage their own health,” said Sepulveda.
From the November 01, 2007 Issue of MM+M - Medical Marketing and Media
