With an expertise in display and search media measurement as well as detailed website analytics, Alina Levin has established measurement strategies for multichannel campaigns across both launch and established brands.
Levin was part of the team that helped contemplate, execute, and evaluate the first addressable TV campaigns in the pharma marketing space. As the DTC marketing landscape has continued to evolve, Levin has been integral in making addressable TV work across pharma brands over the past two years. She has provided direct insight and guidance to clients on how to successfully navigate the complex targeted TV industry and has discovered innovative ways to improve future targeted campaigns.
Levin recently shared her insights in a tutorial on the evolution of the media analytics space at the Pharmaceutical Management Science Association conference. She is also a key driver in developing and enhancing Crossix’s corporate culture, and works to inspire the agency to find new ways to increase communication and build community in the office.