First Lady Michelle Obama’s recent announcement of a campaign to end childhood obesity was not lost on medical publisher Mary Ann Liebert, Inc., which will roll out a new journal, Childhood Obesity, in June 2010.
The journal represents a re-branding of Liebert’s Obesity and Weight Management, which will be folded into the new title. Vicki Cohn, executive VP and managing editor at Liebert, said the decision to focus the journal on childhood obesity was “not an advertising thing,” but reflects “the enormous problem” of childhood obesity.
“It’s a hot subject,” said Cohn.
The re-branded, peer-reviewed Childhood Obesity will offer original articles, perspectives from opinion leaders, safety and efficacy treatment regimens and case reports, among other features, to physicians, nurses and other healthcare professionals, according to a company statement.
Cohn said Liebert has “maintained steady advertising sales” across its journal portfolio, which includes flagship Genetic Engineering and Biotechnology News, ASSAY and Drug Development Technologies, and AIDS Research and Human Retroviruses, among others covering biotechnology, medicine, surgery, nursing and integrative medicine.
Liebert titles are primarily subscription-based, said Cohn, adding that the company’s journals go out to 140 countries. For 2010, 15 Liebert titles will increase the number of issues published each year, according to the website.
“Mrs. Obama is right when she says that childhood obesity threatens the nation’s economic health,” said Mary Ann Liebert, the company’s namesake president and CEO, in a statement. “The costs of health care related to obesity-related conditions such as diabetes and heart disease are enormous. Healthy people are productive people. Weight management starts in childhood.”
From the May 01, 2010 Issue of MM+M - Medical Marketing and Media
