Tara Parker-Pope launched The New York Times’ health and wellness vertical Well 11 years ago. The site covers everything from fitness and nutrition to science-based information on mindfulness, sleep, family, love and friendships, but in a decidedly non-Times-like manner. Don’t buy it? Recent headlines include Never Text Your Girlfriend’s Mom in Secret and Why Do We Yawn. This is not your pre-web-generation’s health column.

Parker-Pope is the author of three books, including For Better: The Science of a Good Marriage and Cigarettes: Anatomy of an Industry from Seed to Smoke.

She has been a reporter for 20 years and, prior to her Times tenure, was the health columnist for The Wall Street Journal. Her Journal report on the findings of the Women’s Health Initiative earned her the media award from the North American Menopause Society and the Second Century Award for Excellence in Health Care from the Columbia University School of Nursing.