Jake Lustig, a well-regarded omnichannel marketing and CRM specialist who spent time at Veradigm and Klick Health, died suddenly on January 22. He was 48 years old.

No cause of death was reported. A Veradigm colleague said that Lustig had type-2 diabetes and had recently been “in and out of the doctor’s office.”

Tributes from friends and peers have since poured in via social media. They painted Lustig as both a skilled and generous colleague and an individual who pursued numerous passions outside the office, including music, food and videography.

“He had this incredible knowledge about health media but also technology – it was a rare intersection,” said John Bradley, area VP, life sciences at Veradigm. “Putting aside all personal things, professionally he was a rock star.”

Bradley added that the “personal things” endeared him to his co-workers.

“He came in with this great attitude, full of puns and corny jokes,” Bradley continued. “He could switch gears and talk about music and film and food, all these other things he knew so much about. He made you his friend really quickly.”

“Jake knew everyone and everyone had a universal perspective on who he was as a human being,” Damon Basch, Veradigm VP, strategic partnerships, wrote on LinkedIn. “Incredibly decent, warm, authentic, respected, unabashedly goofy and uniquely talented in his profession.”

Basch noted that Lustig made the most of his short time at Veradigm. He joined the company in July following a seven-year tenure at Klick, most recently as VP, media innovation.

“[Jake] and I only worked together a short period of time, but we spoke a thousand times a day,” Basch continued in the LinkedIn post. “We were building something here. I really enjoyed working with Jake and was genuinely excited about his contributions. I miss him already.”

Lustig similarly distinguished himself during his time at Klick. David Leitner, managing director, head of media, said that the company was “shocked and saddened” by news of Lustig’s passing.

“Jake was known for many positive attributes, but his desire and willingness to help people, and his drive for innovation, are the two that stand out to many of us. He will be missed dearly,” Leitner said.

Any talk of Lustig’s legacy should encompass his personal and professional lives, Bradley noted.

“It’s hard to find people with his expertise and knowledge across multiple verticals. You can’t really replace a person like that,” he said. “But what I’ll remember is his personality and how he was able to make friends so quickly here.”