Year’s end enjoys near universal acceptance as an opportune time for reflection. Why? It boils down to perspective. It’s a time when we look back on the preceding 12 months and look ahead to the next annum.
Which brings us to MM+M’s venerable Healthcare Marketers Survey. The annual survey is in the field now and will remain so until early 2024. The goal, as always, is to gauge commercial spend levels for both years.
By crossing the calendar divide, we hope to tap into the power of this moment in the annual cycle, when our readers are ruminating on the year that was and pondering the one that will be.
We can’t do this without your help. If you’re a biopharma brand manager, portfolio lead or commercial ops executive (or otherwise have knowledge of your company’s marketing budget), we humbly ask that you please take some time to fill out the survey.
Thanks to our newly streamlined questionnaire, the survey should take you no longer than 15 minutes. The deidentified data, along with in-depth analysis of trends revealed by it, will be published in the March print edition of MM+M and across its digital channels. Some respondents will receive an Amazon gift card upon completion of the survey.
In addition to reflecting, these weeks offer opportunities for gathering with family and friends and a chance to express gratitude for all of life’s blessings. On behalf of MM+M, please accept our best wishes for an enjoyable holiday season, and a happy, healthy and prosperous New Year.
You can begin the survey by clicking this link.
