AbelsonTaylor has promoted content strategist and copy supervisor Tarah Sperando to associate creative direction. In her new role, she will oversee copy teams and participate in new business development. “Tarah helped pioneer AbelsonTaylor’s digital experience design group, spending more than four years as its chief writer and content strategist,” said SVP and group creative director Tristen George in a statement. “In her new role, she will assume greater leadership responsibilities, mentoring new creatives, exploring new business solutions, and working across agency departments to foster collaboration and growth.”