Calcium has tapped Liz Gopaul as EVP, engagement and social, a role in which she’ll be charged with launching the agency’s social media marketing studio. A 16-year veteran of digital media, Gopaul previously served as EVP, engagement and social at FCBCure.

“Liz is the perfect addition, in that she can immediately take our engagement and social skill set to another level with respect to HCPs, patients and consumers,” said Calcium president Greg Lewis in a statement.