POCN has appointed Deb Nevins EVP of customer strategy. Nevins brings more than 18 years of experience in pharmaceutical marketing to the role, the last nine of which she spent at Boehringer Ingelheim. She led digital strategy across the organization and held marketing roles spanning multiple therapeutic areas, with her most recent position being senior associate director, oncology marketing.
In addition to a stint with Novartis’s oncology business unit, her earlier career experiences included several healthcare marketing agencies as well as the White House Communications Agency.
Nevins, who said she had partnered closely with POCN during her time on the client side, is tasked with shaping POCN’s data offerings and its customer council, as well as ensuring client satisfaction.
