GSW has bulked up its executive leadership with three key hires. Astrid Defries-Lansing joins as executive creative director, Peter von Bartheld as SVP customer experience and Jim Ruiz as SVP customer experience/mar-tech strategy and enablement lead.
Defries-Lansing arrives from Havas, von Bartheld from Saatchi and Saatchi Wellness and Ruiz from Intouch Solutions.
“GSW remains steadfast in its commitment to big creative ideas and technology, channeling this expertise into every brand experience we create,” said president, Syneos Health North America advertising JD Cassidy in a statement. “GSW is fluent in leveraging the power of data, behavioral sciences and forward-thinking creative to deliver motivational experiences through CX design. We are excited about these leadership appointments.”
