IPG Health’s Humancare has hired industry vet Lauren Cohen as managing director and creative lead. Cohen joins the agency from BBDO New York, where she was instrumental in the growth of BBDO Health. Most recently she served as the firm’s EVP, senior creative director.
“We are thrilled to have Lauren onboard where she will help develop innovative brand creative, continue to foster strong client relationships and grow the agency’s culture,” said Humancare managing director and business lead Greg Lao in a statement. “Lauren’s creative prowess, visionary leadership and relentless commitment to doing what’s right for our clients, their brands and our people make her the right person to lead this dynamic team.”
Pharma companies with which Cohen worked during her BBDO tenure include Takeda, Genentech, AbbVie and Allergan. She also contributed to campaigns for consumer brands such as Pizza Hut and Visa.
“Healthcare communications have never been more critical — or culturally relevant,” Cohen said in the statement. “This is a really exciting time in the healthcare space and Humancare is uniquely poised to flourish and meet the moment.”
