Minds + Assembly has tapped Randi Baerson as managing director, client services. Baerson joins the company following a 13-year stint at Entree Health, most recently as EVP, director product strategy and integration. Before that, she worked at a handful of Entree’s fellow Omnicom Health Group shops, including CDM and Patients & Purpose.

“Randi brings a combination of pure client service excellence and digital innovation that is perfect for where we are now, and where we are headed in the future,” said Minds + Assembly cofounder Joelle Friedland in a statement. “She combines the qualities of both explorer and teacher, which is rare in this or any other industry.”