The Considered, a healthcare marketing agency, announced this week that it has appointed Bam Zahraie as its chief experience officer.
The Considered was founded in 2021, has headquarters in New York and employs around 50 workers, according to the company’s website.
Zahraie, described by the firm as a “renowned design thinking specialist,” joins The Considered following a lengthy tenure at Havas Group.
Most recently, Zahraie served as global innovation lead and associate managing director at Havas Health & You (HH&Y) for nearly four years. Before that, he spent two years as SVP of innovation at Havas Health Plus as well as another nearly four-year stint at HH&Y in a variety of leadership positions.
Prior to joining Havas, Zahraie started his career in Seattle, working at Microsoft, Filter LLC and Nayamode in project manager and producer roles.
“Working at the Havas network across the business as Global Innovation Lead gave me invaluable exposure to so many aspects of the health advertising ecosystem, including the challenges and successes, and let me learn from the incredibly talented people that tackle them every day,” Zahraie said in a statement. “At the same time, it confirmed what I have learned time and again in my career — anywhere you are — nothing is more valuable than small, efficient and motivated teams when it comes to getting things done.”
As The Considered’s chief experience officer, Zahraie will be tasked with assisting the agency’s life sciences and biotech clients with crafting campaigns and messaging that meet the ever-changing expectations of consumers and improve patient outcomes. He also said that continuing to incorporate technology into pharma marketing will lead to innovative results for clients.
In joining The Considered, Zahraie is reunited with CEO David Hunt, who also previously worked at Havas.
“I’ve been fortunate enough to work with some of the best and brightest minds over the past two decades, as they have developed the industry’s most important and iconic campaigns, products, and services — Bam is one of those very best minds, and I am humbled that he chose The Considered and our ambition to break pharma’s formulae, traditions, rinse and repeat approach,” Hunt said in a statement.