Wellness technology company Therabody announced two additions to its executive team Wednesday.
Michael Giordano joins Therabody as chief revenue officer while Peter Noverr steps in as chief operations officer.
Giordano’s and Noverr’s appointments will play a role in the company’s “continuous innovation” across beauty, wellness and athletics, Therabody noted in a press release.
Giordano brings a background in consumer electronics and industry relationships, which Therabody noted will be useful in the company’s market expansion.
Before Therabody, Giordano served as chief commercial officer at Progressive Leasing for two years. He also spent 14 years at Samsung Electronics America, working in roles spanning director of sales to VP of U.S sales. Giordano also previously worked at Intel.
Noverr, meanwhile, joins Therabody from The Better Being Co., where he was chief operating officer for three years.
Before that, Noverr served as chief operating officer at weight loss company Jenny Craig, as well as CEO and co-founder at Level Life Foods. Noverr has considerable experience in developing global supply chains and effective growth engines.
“Mike and Peter bring years of experience, success and outsized value creation in sales and operations across multiple industries, including consumer electronics,” Therabody CEO Monty Sharma said in a statement. “We are excited to have them join our excellent Therabody team and supercharge the pursuit of our purpose.”
The appointment of the two executives comes months after the company embarked on its latest consumer-focused campaign.
Therabody, which is most well-known for being a producer of Theragun massage guns and other wellness products like muscle stimulators and facial beauty tools, recently unveiled a new campaign dubbed The Workout Called Life.
The campaign underscored the debut of several new products, including the Theragun PRO Plus, Theragun Sense and Theragun Relief — all of which serve different purposes for physical and mental well-being, the company said.
The campaign entails six 15-second ads about the products, and aims to showcase an array of different consumers — from athletes to frontline workers to grandparents.
At the time of the launch, Therabody chief marketing officer John Solomon told MM+M that “we wanted to become a bit more approachable, a bit more accessible, a bit more going from that kind of tech vibe into a bit more of a benefits-driven, human-centered wellness drive.”