While pharmaceutical marketers are gradually getting more sophisticated in their use of the Internet—even designing product sites with customers in mind—a recent survey of consumers indicates there is plenty of room for improvement.
PDI signed a deal with an undisclosed major pharmaceutical company to employ 300 sales reps and is expected to reap $35-$40 million, the contract sales force provider said.
Doctors are spending more time online, with more of their Internet activities devoted to professional endeavors, according to the results of a new survey conducted by the MD Net Guide and Oncology Net Guide series of journals.