Top 25 oncology products in 2015

Despite the arrivals of new drugs, Genentech continues to be the market leader. Its drugs, Rituxan, Avastin, and Herceptin, are the category leaders, generating a total of $9.29 billion in sales.

July 25, 2016

12:00 pm

From the August 01, 2016 Issue of MM+M - Medical Marketing and Media

From Our Partners

The pitfalls of data-driven planning

Partner Content

The pitfalls of data-driven planning

As many marketers begin planning for 2022, John Gardner and Kamala Prince from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022.

MM+M Podcast with Ashfield Health

Partner Content

MM+M Podcast with Ashfield Health

When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time.

How to target your marketing messages in a post-cookie world

Partner Content

How to target your marketing messages in a post-cookie world

By late 2023, third-party cookies won’t work in most browsers. Electronic health record point-of-care digital marketing gives you an alternative way to target approved messaging to your desired audience.

The MM+M Podcast with Pleio

Partner Content

The MM+M Podcast with Pleio

Pleio is the leader in human-centered patient support. By building rapport in a collaborative environment, using artfully scripted patient-focused conversations supported by digital outreach — patients feel motivated and empowered — leading to positive health choices.