Top 25 oncology products in 2015

Despite the arrivals of new drugs, Genentech continues to be the market leader. Its drugs, Rituxan, Avastin, and Herceptin, are the category leaders, generating a total of $9.29 billion in sales.

July 25, 2016

12:00 pm

From the August 01, 2016 Issue of MM+M - Medical Marketing and Media

From Our Partners

Pulling at the threads of HCP marketing in an age of data privacy

Partner Content

Pulling at the threads of HCP marketing in an age of data privacy

Bob Whiting, Director for Digital Media Solutions at IQVIA, talks about the importance of data consent and data consistency in HCP marketing, and how both present opportunities to drive healthcare forward.

Why success with HCP engagement tech requires a human touch

Partner Content

Why success with HCP engagement tech requires a human touch

Making HCP engagement technology work for you goes beyond choosing the right software. It requires a great platform, the right people, and a great plan.

The health data ‘dream state’

Partner Content

The health data ‘dream state’

How condition-specific audience segments can lift your brand beyond traditional targeting.

Redefining patient centricity at the point of care

Partner Content

Redefining patient centricity at the point of care

How digital engagement is empowering patients to make better healthcare decisions.