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Oncology

All articles by Oncology

Oncology competition spotlights non-medical solutions that can close patient-support gap
Oncology competition spotlights non-medical solutions that can close patient-support gap
Marc Iskowitz
November 8, 2019
4:49 pm

Pharma has struggled to align patient services with the needs of disease communities. Open innovation represents one approach towards closing the gap.

Marketing is fueling the march toward precision oncology, says Caris chief commercial officer
Marketing is fueling the march toward precision oncology, says Caris chief commercial officer
Marc Iskowitz
October 10, 2019
10:03 am

Oncology is moving toward a future in which treatments are genetically matched to patients’ tumors. But we won’t get there without generating a lot more awareness about molecular diagnostics, says Caris’ commercial chief.

Oncology leads the charge in pharma Q1 earnings
Oncology leads the charge in pharma Q1 earnings
Alison Kanski
April 25, 2019
3:10 pm

Q1 earnings from Bristol-Myers Squibb, Bayer, Johnson & Johnson, AbbVie and Novartis showed strong growth by oncology drugs.

Specialty Summits | Cardinal Health
Specialty Summits | Cardinal Health
MM&M Content Lab
November 30, 2018
9:46 am

Maximize your engagement with specialty providers and gain valuable insights on their perspectives through Cardinal Health’s Specialty Summits.

Five things for pharma marketers to know: Friday, August 31, 2018
Five things for pharma marketers to know: Friday, August 31, 2018
Carrie Gavit
August 31, 2018
10:22 am

AstraZeneca’s lupus drug fails to meet goals; FDA expands investigation into heart drugs; Lilly names new head of Oncology.

A tale of two lung cancer immunotherapies: Merck’s Keytruda takes the reins
A tale of two lung cancer immunotherapies: Merck’s Keytruda takes the reins
Laura Entis
May 2, 2018
9:00 am

Opdivo’s commercial potential will likely take a hit in the wake of new Keytruda data, but the impact may depend on the ability of BMS to market the message that its I-O/I-O combo allows patients to delay chemo.

Has DTC in the oncology space kept up with science?
Has DTC in the oncology space kept up with science?
Larry Dobrow
March 8, 2018
12:00 pm

As oncology drugs save or extend the lives of many more patients than anyone could have imagined a few years ago, a new challenge has emerged in the wake of their approval: Selling them to patients scared about their prognosis and alternately ignorant of and skeptical about recent breakthroughs in treatment.

As CAR-Ts go from candidates to brands, what’s the marketing strategy?
As CAR-Ts go from candidates to brands, what’s the marketing strategy?
Sony Salzman
February 1, 2018
12:00 pm

Strategies for differentiating CAR-T therapies emerge in the early days of 2018, while competitors race to catch up with Novartis and Gilead.

Five things for pharma marketers to know: Tuesday, January 30, 2018
Five things for pharma marketers to know: Tuesday, January 30, 2018
Laura Entis
January 30, 2018
2:29 pm

Amazon, Berkshire Hathaway, and JPMorgan team up to form a healthcare company; Takeda’s Zika vaccine receives FDA fast-track status

Five things for pharma marketers to know: Tuesday, January 23, 2018
Five things for pharma marketers to know: Tuesday, January 23, 2018
Virginia Lau
January 23, 2018
3:00 pm

FDA issues new policies for compounded drugs; U.S. doctors test CRISPR on cancer patients for the first time; Palio merged into GSW

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