Everyone wants to do the next big thing when it comes to innovation, but making it tangible and ensuring that it will actually make an impact for the customer, takes a different level of strategy and a unique vision for digital as the essence of marketing. In this episode of Agency 100 Studio Sessions, Charlie Flax, founder and CEO of Propeller, talks about the approach for making innovation actionable and achievable—from driving a people-first culture to doing AI-firsts.