History has shown us that incredible innovation often follows hard times, and the pandemic is no exception. During the HLTH Conference, panelist Jose Ferreira, SVP, Product & Innovation at CMI Media Group, shared with MM+M Editor Steve Madden how challenges and changes led to new products, services and successes for CMI Media Group clients. One particular area is how reduced rep access led the company to pilot a new service called PROACT Rep that gives reps the power of NPP to improve outcomes for clients. Jose also shared how the importance of DE&I has been influencing change. Our industry has made a commitment to improve inclusion, and innovation in product development can help make this sustainable in the long term. Listen to this podcast to learn how change can equal growth.