HEALTHCARE COMPANIES FACE CONSIDERABLE HURDLES AS THEY COMPETE FOR THE ATTENTION OF HEALTHCARE PROFESSIONALS (HCPS). BUT WHY IS IT SO DIFFICULT FOR HEALTHCARE BRANDS TO ESTABLISH AND MAINTAIN SOLID RELATIONSHIPS WITH HCPS?
THE ANSWER MAY SURPRISE YOU.
Elsevier’s white paper Rethink Clinical Content provides the data and insights into what makes leading healthcare companies successful when connecting with physicians and other HCPs.
Content is still king
Content remains king in the world of healthcare marketing. And clinical content is considered one of the most important components to reaching HCPs. However, many brands are missing the mark when it comes to content creation and delivery.
Three key questions to solving the HCP marketing challenge are:
- What types of content do today’s HCPs need to have?
- Where do HCPs prefer to find content? Which channels are the most effective?
- How do HCPs want to consume content? In which format and with what features?
Explore the answers that can help you drive better HCP relationships today and in the future with this insight-filled resource.
Healthcare professionals reveal the key
At least half of HCPs surveyed by EPG Health Media reported needing more or better access to certain types of content. Discover why your content may not be getting through to busy HCPs.
Sales reps are considered by most healthcare brands to be the most significant channel for establishing HCP relationships. But is that still the case in today’s consumer-driven environment, with ever-growing numbers of “no-see” HCPs?
Healthcare marketing must change
A “consumerization effect” has raised the bar for what HCPs expect from their engagement experiences. Find out what that means and how you can build strong HCP relationships despite this effect.
You will also discover the common denominator that healthcare professionals point to as the most important factor to gaining and keeping their interest.
Download Rethink Clinical Content today to avoid mistakes that many healthcare marketers are making.