DRG sale quantifies intel’s import
Consolidation among marketing research vendors in life sci shines a spotlight on the sector, but I wonder whether ‘quant’ work is getting its full due.
Marketing Research
Report: Motivating doctors to make the best health decisions
Wunderman Thompson Health tested how different message styles motivate doctors to order a routine test.
Study: Reach of court-ordered anti-tobacco ads subpar
Researchers looked at the effectiveness of court-ordered anti-smoking campaigns paid for by the tobacco industry.
W2O: Healthcare companies need more than reputation, they need relevance
W2O released a version of its Relevance Index just for healthcare companies.
Edelman: Trust gaps in healthcare industry widening
There’s a lack of trust from women, employees and the general public in the healthcare industry.
New research gives mixed grades to employee wellness programs
Do wellness programs actually work? Yes and no, according to new research.
Survey: Patient influencers trust social media more than pharma websites
Wego Health also found that Facebook is influencers’ preferred network, despite privacy scandals.
Study: Marketing opioids to doctors tied to increased overdose deaths
Researchers looked at the connections between the amount of marketing to doctors and opioid overdose deaths in a study published in JAMA.
Survey: Millennials just don’t trust their doctors
Healthcare companies will have to rethink how they communicate online with millennials as the generation makes more healthcare decisions.
Big Predictions: Agency gurus on the future of data in the industry
We asked some of the agency world’s sharpest data people to answer a pair of questions about the future of data in and around pharma marketing. Here’s what they had to say.
