Study: Marketing opioids to doctors tied to increased overdose deaths
Researchers looked at the connections between the amount of marketing to doctors and opioid overdose deaths in a study published in JAMA.
Researchers looked at the connections between the amount of marketing to doctors and opioid overdose deaths in a study published in JAMA.
Healthcare companies will have to rethink how they communicate online with millennials as the generation makes more healthcare decisions.
We asked some of the agency world’s sharpest data people to answer a pair of questions about the future of data in and around pharma marketing. Here’s what they had to say.
It was at an MM&M event back in late 2013 that I got my first glimpse of how this industry feels about big data.
Fueled by system-wide demand and facilitated by AI, the industry’s lofty expectations around real-world evidence could soon be fulfilled
As researchers and analysts, we interact with a wide array of market research pros in the health and wellness space.
If asked, some will equivocate and say they get their facts from medical journals and from published studies, but never from those pesky misleading ads.
How can marketers incorporate patient feedback into their marketing strategies without expensive and time-consuming studies?
Social listening can help all along the value chain—from research and discovery to developing marketing plans and strategy.
Adults dominate the ADHD prescription category; the FDA approved The Medicine Company’s anticlotting drug 10 years after issuing a CRL; a survey shows personalized content can build consumer goodwill