Marketing Research

All articles by Marketing Research

Study: Out-of-home advertising ‘powerful’ during pandemic
Study: Out-of-home advertising ‘powerful’ during pandemic
Lecia Bushak
June 4, 2021
11:25 am

Research conducted by Talon America suggests that healthcare marketers might want to give OOH a renewed look.

Citing increased demand for top talent, NYU debuts healthcare marketing certificate
Citing increased demand for top talent, NYU debuts healthcare marketing certificate
Lecia Bushak
February 10, 2021
7:00 am

The program will be oriented around the twin industry pillars of empathy and data.

Why is it so difficult for Healthcare Brands to establish and maintain solid with HCPS?
Why is it so difficult for Healthcare Brands to establish and maintain solid with HCPS?
Alex Brown
January 29, 2021
11:03 am

Elsevier’s white paper ‘Rethink Clinical Content’ provides the data and insights into what makes leading healthcare companies successful when connecting with physicians and other HCPs.

DRG sale quantifies intel’s import
DRG sale quantifies intel’s import
Marc Iskowitz
January 23, 2020
1:16 pm

Consolidation among marketing research vendors in life sci shines a spotlight on the sector, but I wonder whether ‘quant’ work is getting its full due.

Report: Motivating doctors to make the best health decisions
Report: Motivating doctors to make the best health decisions
Alison Kanski
January 9, 2020
5:00 am

Wunderman Thompson Health tested how different message styles motivate doctors to order a routine test.

Study: Reach of court-ordered anti-tobacco ads subpar
Study: Reach of court-ordered anti-tobacco ads subpar
Alison Kanski
July 12, 2019
11:00 am

Researchers looked at the effectiveness of court-ordered anti-smoking campaigns paid for by the tobacco industry.

W2O: Healthcare companies need more than reputation, they need relevance
W2O: Healthcare companies need more than reputation, they need relevance
Alison Kanski
June 10, 2019
1:58 pm

W2O released a version of its Relevance Index just for healthcare companies.

Edelman: Trust gaps in healthcare industry widening
Edelman: Trust gaps in healthcare industry widening
Alison Kanski
April 23, 2019
5:02 pm

There’s a lack of trust from women, employees and the general public in the healthcare industry.

New research gives mixed grades to employee wellness programs
New research gives mixed grades to employee wellness programs
Alison Kanski
April 17, 2019
3:35 pm

Do wellness programs actually work? Yes and no, according to new research.

Survey: Patient influencers trust social media more than pharma websites
Survey: Patient influencers trust social media more than pharma websites
Alison Kanski
April 16, 2019
5:00 am

Wego Health also found that Facebook is influencers’ preferred network, despite privacy scandals.

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