We asked some of the agency world’s sharpest data people to answer a pair of questions about the future of data in and around pharma marketing. Here’s what they had to say.
MM&M’s Data Week: Demystifying one of pharma’s biggest pain points
If asked, some will equivocate and say they get their facts from medical journals and from published studies, but never from those pesky misleading ads.
4 Ways to Create a Dialogue With Patients Without Costly Studies
February 2, 2017
3:04 pm
How can marketers incorporate patient feedback into their marketing strategies without expensive and time-consuming studies?
Adults dominate the ADHD prescription category; the FDA approved The Medicine Company’s anticlotting drug 10 years after issuing a CRL; a survey shows personalized content can build consumer goodwill