Stagwell has brought together 20 agencies at its EMEA headquarters – at the Blue Fin Building on London’s South Bank.
The move, reported by Campaign in December, brings “multidisciplinary agencies under one roof” and will “prioritise connected solutions for clients”, according to the marketing services holding company.
The announcement comes amid growth in the region, with Stagwell’s EMEA agencies enjoying a 17 per cent rise in net revenue in 2023.
Announcing the opening of the headquarters last week, Mark Penn, chairman and chief executive of Stagwell, said: “The collective strength of our 20 multidisciplinary European agencies – brought together at the Blue Fin building – underscores Stagwell’s investment in European growth.”
He added: “With award-winning agencies like Assembly, Goodstuff, Allison, Forsman & Bodenfors, KWT Global and many more coming together under one roof, we can better leverage our network’s assets to build advanced solutions for clients.”
James Townsend, chief executive of Stagwell EMEA, commented: “Continued growth in our creative and media portfolios, and our deep commitment to scaling our research, digital transformation and technology businesses, will drive connected solutions across the whole region. This gives us confidence that we can help clients transform and win on an ongoing basis.”
The office opening comes just weeks after two European acquisitions by Stagwell, which recently bought Sidekick, a UK collective of specialist agencies, and French agency What’s Next Partners.
Stagwell, which was founded in 2015, had a net revenue of $2.15bn globally in 2023, down 5.9 per cent on the previous year. It has forecast a growth in organic net revenue of between five per cent and seven per cent in 2024.
A version of this article originally appeared on PRWeek.
