WPP announced Tuesday morning that it hired Wendy Lund to serve as EVP, chief client officer for health and wellness.

In her new role, Lund will oversee WPP’s efforts to support clients in the health and wellness sector. The agency works with several prominent healthcare organizations including Pfizer, Johnson & Johnson, Merck and GSK, among others. Lund will report to WPP chief client officer Lindsay Pattison.

This is a homecoming of sorts for Lund, who previously served as CEO of GCI Health, which is WPP’s integrated, global healthcare communications agency, for more than a decade. Most recently, Lund served as SVP and chief communications officer at Organon. 

Last year, Lund helped Organon debut its first major PSA campaign in advance of World Contraception Day. In August, Lund spoke with MM+M at the Pharma USA 2022 event to discuss how she elevated the focus of women and health to a business imperative at the Merck spin-off.

“WPP has an outstanding array of health and wellness clients,” Lund said in a statement. “I am thrilled to rejoin WPP at this pivotal time to embrace a newly transformed environment, share a common purpose across our global teams and show the world how WPP teams focused on the health and wellness sector are making a true difference in partnership with our clients.”