With a leaked draft suggesting the Supreme Court is poised to strike down Roe v. Wade, some predict a surge in unmet need as abortion access goes dark in conservative-leaning states. Melissa Grant, COO of telemedicine abortion provider Carafem, explains why the firm is turning to social media to reach people, how to vet other trustworthy resources online, and why its marketing will continue to take an unapologetic stance.
MM+M Podcast 5.17.22: Will abortion marketing spike if Roe v. Wade is rolled back?
With SCOTUS poised to strike down Roe v. Wade, telemedicine abortion providers are ramping up their communication about safe access.