The MM&M Podcast 4.17.2019: PoC3’s Karen Newmark

Karen Newmark, executive director of the Point of Care Communications Council (PoC3), talks about how she’s working to restore advertiser confidence in the POC channel and new verification and validation standards coming out in May.

MM+M Staff

April 17, 2019

5:00 am

Marc Iskowitz and Larry Dobrow speak with Karen Newmark, executive director of the Point of Care Communications Council (PoC3), about how she’s working to restore advertiser confidence in the POC channel, the recent infusion of media buyers to the group’s membership, and new verification and validation standards coming out in May.

The theme music for this podcast, Try Anything Once by Lee Rosevere, is licensed under an Attribution License.

From Our Partners

Omnichannel activation without omniburden

Partner Content

Omnichannel activation without omniburden

Explore solutions for practically implementing omnichannel approaches into your go-to-market activation.

Taking a patient-centric approach to privacy

Partner Content

Taking a patient-centric approach to privacy

This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent.

Living brands: How to build brands in the age of omnichannel

Partner Content

Living brands: How to build brands in the age of omnichannel

This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand.

Partner Content

The new brand.com experience

How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.