Read the Digital Edition of the 2014 Book of the Night
October 3, 2014
11:31 am
Click the above link to access the complete Digital Edition of the 2014 Books of the Night, featuring all of the award winners from the 2014 MM&M Awards, as well as profiles of all of the judges
Recognizes print publications and/or web properties that carry editorial content aimed at consumers and patients, including magazines, newspapers, custom publications, websites and online versions of print brands.
Recognizes websites promoting awareness or offering information about specific disease states (disease.com) or health issues (issue.com). Does not include online media properties or CME websites.
Best Medical Digital Initiative for Consumers: 2014
Recognizes digital initiatives or apps aimed at consumers, offering information, tools, education or promotion relating to diagnosis, treatment or management of medical conditions and ailments. Includes tracking tools, CRM programs, etc.
Recognizes a healthcare marketing, awareness or educational campaign that targets specific ethnic or religious audiences, showing an in-depth understanding of the target market in both the strategy and execution.
Recognizes any print advertisement/campaign, website (agency.com), video or other communications channel an agency uses to market its own brand, culture and capabilities.