Digitas Health
Network-owned
Address
100 E. Penn Square, 11th Floor
Philadelphia, Pennsylvania 19107
Web Address
Year Founded
1991
Parent Company
Publicis Health
Web Address
Full-time Employees 2022
693
Full-time Employees 2021
635
Number of clients 2022
45
Number of clients 2021
32
Offices
North America
3
Locations
Philadelphia, PA
New York, NY
Chicago, IL
Agency 100 T-Shirt
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Managing growth
Pricing-related issues
Getting an audience, virtually or otherwise, with HCPs
Keeping up with pace of innovation
Replenishing new-business pipeline
Procurement-related issues
Further diversification of services
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Programs that go “beyond the pill”
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Working from home
Ongoing fallout from pandemic
