June 12, 2023

FCB Health New York

FCB Health New York

Network-owned

Address

100 West 33rd Street

New York, New York 10001

Web Address

https://fcbhealthny.com

Year Founded

1977

Parent Company

IPG Health

Web Address

https://ipghealth.com/

Full-time Employees 2022

1469

Full-time Employees 2021

1320

Number of clients 2022

92

Number of clients 2021

76

Offices

North America

1

Locations

New York, NY

Agency 100 T-Shirt

Trends and Challenges

Managing growth Payer-related challenges Pricing-related issues Getting an audience, virtually or otherwise, with HCPs Client losses in the wake of pharma M&A Replenishing new-business pipeline Shrinking pharma budgets Competition from consultancies and other non-traditional organizations

Healthcare Marketing Trends

More personalization of communications Need to create more/better content/experiences Industry consolidation Scrutiny around social media Intensified focus on analytics/ROI/measurement Programs that go “beyond the pill” Adopting a data-science culture More digital experimentation Seizing opportunities around cannabis Working from home

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From Our Partners

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Prioritizing audience quality and contextual environment in POC marketing

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Explore solutions for practically implementing omnichannel approaches into your go-to-market activation.