June 12, 2023

McCann Health New Jersey

McCann Health New Jersey

Network-owned

Address

3 Sylvan Way

Parsippany, New Jersey 07054

Web Address

https://www.mccannhealthnj.com

Year Founded

1979

Parent Company

IPG Health

Web Address

https://ipghealth.com/

Full-time Employees 2022

310

Full-time Employees 2021

310

Number of clients 2022

34

Number of clients 2021

31

Offices

North America

2

Locations

Parsippany, NJ San Francisco, CA

Agency 100 T-Shirt

McCann-Health-NJ

Trends and Challenges

Managing growth Payer-related challenges Pricing-related issues Getting an audience, virtually or otherwise, with HCPs Client losses in the wake of pharma M&A Replenishing new-business pipeline Shrinking pharma budgets Competition from consultancies and other non-traditional organizations

Healthcare Marketing Trends

More personalization of communications Need to create more/better content/experiences Industry consolidation Scrutiny around social media Intensified focus on analytics/ROI/measurement Programs that go “beyond the pill” Adopting a data-science culture More digital experimentation Seizing opportunities around cannabis Working from home

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