Following two exhaustive rounds of scoring by 100 or so independent industry judges, the results are in for the MM&M Awards 2014. The finalists for each category are revealed on the following pages—but you’ll have to wait for the spectacular dinner and ceremony at Cipriani 42nd Street on October 2 to find out who will take home the gold and silver awards.
The MM&M Awards are judged with the utmost independence and authority, using an esteemed panel of leaders and thinkers representing a wide variety of disciplines and backgrounds within the healthcare marketing community. This year, we again incorporated a preliminary round of online reviews into the judging process. We also expanded the size of the panel to increase the number of judges reviewing each submission, allow more flexibility in matching judges’ expertise with category disciplines, and enable an extended review of the leading contenders in the final round.
Make no mistake. Judging the MM&M Awards is a serious business. It’s not enough for a submission simply to look good—it must also be effective. That’s why, in addition to seasoned creatives, we recruited more than 30 marketing and branding execs from the pharma industry to extend the authority and credibility of the judging process. We would like to thank all of our judges for their efforts.
Not even the judges will know who the winners are until they are called to the stage; the elation of claiming gold in front of hundreds of peers is second to none. Not to mention the following celebration. We hope to see you there.
To see a complete list of the finalists in all 31 categories, plus further information about the MM&M Awards, including dinner tickets, sponsorship opportunities, key dates and past winners, please visit our dedicated Awards website at awards.mmm-online.com.
From the August 01, 2014 Issue of MM+M - Medical Marketing and Media
