This year’s MM+M Awards will be a hybrid event taking place on October 6, with the in-person element returning to Cipriani Wall Street. For tickets and more information, visit www.mmm-awards.com.
Healthcare Consumer Media Brand
• BioNews
• Dotdash Meredith Verywell
• Everyday Health Group
• Healthline Media
• Remedy Health Media HealthCentral
Healthcare Professional Media Brand
• Haymarket Media Rare Disease Advisor (RDA)
• Healio
• MedPage Today
• Remedy Health Media OBR Oncology
• ReachMD
Use of Customer Experience Marketing
• Abbott and Real Chemistry Using AI and Real-World Data to Hyper-Target Heart Patients
• Argenx and Closerlook MG United Cookbook
• AstraZeneca and 21Grams The Big Sneeze Campaign
• NYU Langone Health and Deloitte Digital The Return Visit
• ViiV Healthcare and Luckie ViiVConnect — User Experience That Fights HIV
Use of Public Relations
• Bayer and Twelvenote Aspirin’s Most Meaningful Melody
• Bayer and Twelvenote Midol’s No Apologies Period
• Evofem Biosciences, Real Chemistry, McCann Health NJ, McCann Health Engagement and Mediahub Phexxi House Rules Campaign
• Genentech and Syneos Health Communications Claiming New Spaces for People Living With Disabilities
• Impel and Twelvenote Rerouting Migraine Relief with Trudhesa
Health Advocacy/Health Affairs/Public Policy
• Centers for Medicare & Medicaid Services (CMS) and Weber Shandwick You Can!
• Children’s Health and Colle McVoy COVID-19 Vaccine Campaign
• Hip-Hop Public Health (HHPH) and Area 23 Lil Sugar — Master of Disguise
• Kindness Over Muscular Dystrophy and Eversana Intouch Fierce Against Muscular Dystrophy
• YouTube, The London School of Hygiene and Tropical Medicine, Vaccine Confidence Project and Klick Health Community Unity
Use of Data/Analytics or Innovation
• Avrio Health and FCB Health New York Poop Should Never Feel Painful
• Bezzy and Healthline Media Powered by Community, Empowered by Each Other
• NYU Langone Health and Deloitte Digital The Return Visit
• Safe in Harm’s Way Foundation, DomesticShelters.org and Neon The Last I’m Sorry
• Sobi and Real Chemistry Best in Class Analytics for Doptelet
Data Platform
• Indegene Integrated Data Platform to Enable Rich Patient Insights
• IPM.ai Using AI and Machine Learning to Uncover Undiagnosed Patients with Rare Diseases
• NYU Langone Health and Deloitte Digital The Return Visit
• Precisionscientia Data Analytics Platform: Comprehensive DOL Profiling & Mapping
• ViiV Healthcare, Entree Health and Access inSight One Step Closer to Ending The HIV Epidemic
Branded Website for Consumers
• AstraZeneca, Amgen and Wunderman Thompson Health Tezspire Be You Campaign Site Launch
• Boston Scientific and Merge Pain.com
• Sun Pharma and Fingerpaint Long Haul
• Sun Pharma and Fingerpaint Treat What Happened Yesterday, Today
• UCLA Health and Hylink Digital Solutions Accidental DEI Discoveries in Healthcare
Branded Website for Healthcare Professionals
• Horizon Therapeutics and Area 23 Gout Revisited
• Janssen Pharmaceuticals and McCann Health New Jersey Piecing Together Tomorrow
• Pylarify and Eversana Intouch Pylarify
• SK Life Science and CDMP The Virtual Shoe Store
• Teva and Fingerpaint SCZ Now
Disease Education Campaign
• Ad Council/American Lung Association and Hill Holliday Health Get Your Head Out of the Cloud
• Black Health Matters and Wunderman Thompson Health 40 Seconds for 40 Years Activation Campaign
• Black Health Matters, DoulaMatch.net and Wunderman Thompson Health We Love You to Health
• Boehringer Ingelheim and Area 23 The Unwearable Collection
• Kindness Over Muscular Dystrophy and Eversana Intouch Fierce Against Muscular Dystrophy
Film or Video Short-Form
• AstraZeneca and 21Grams The Big Sneeze Cinema
• Bayer and Twelvenote Midol’s No Apologies Period
• Genentech and 21Grams Flair Balance
• Genentech and Syneos Health Communications Claiming New Spaces for People Living With Disabilities
• Hip-Hop Public Health (HHPH) and Area 23 Lil Sugar — Master of Disguise
Use of Social Media — Paid
• Avrio Health and FCB Health New York Poop Should Never Feel Painful
• Axsome Therapeutics and Katalyst Depressettling
• Genentech and 21Grams Scroll-Stoppers
• Janssen Pharmaceuticals and FCB Chicago Once Monthly Difference: Untold Episodes
• Sanofi and Terri & Sandy Kick Pain in the Aspercreme
Use of Social Media — Organic
• Bayer and Twelvenote Midol’s No Apologies Period
• Disappearing Doctors, Sermo and FCB Health New York Healing the Healers
• Gay Men’s Health Crisis (GMHC) and FCB Health New York The Dumb Law Paradox
• GMHC and FCB Health New York Slaying Vaccine Hesitancy
• Momentary Ink, I Had Cancer and Havas Health Plus Bare Your Breast Cancer
Use of Influencer Marketing
• Endo International and EvolveMKD Really Cellulite Influencer Campaign
• Evofem Biosciences, Real Chemistry, McCann Health NJ, McCann Health Engagement and Mediahub Phexxi House Rules Campaign
• Merck and Ogilvy Health Don’t Skip
• TherapeuticsMD, Weber Shandwick, McCann and iProspect Annovera Sponsors Vagina Appreciation Day
• United Therapeutics Oncology and Neon Braving Neuroblastoma
Digital Initiative for Consumers (includes Medical, as well as Health & Wellness)
• The Chrysalis Initiative and Eversana Intouch Erase the Line
• Horizon Therapeutics and Area 23 Eyedar App for the Blind
• Jazz Pharmaceuticals and 21Grams Unspoken Symphony
• Merck and Real Chemistry Uncovering TNBC: Stories of Resilience
• Momentary Ink, I Had Cancer and Havas Health Plus Bare Your Breast Cancer
Digital Initiative for Non-Consumers (HCPs, sales reps, etc.)
• Alexion Pharmaceuticals and 21Grams Snowflake Mountain
• GSW The Story in Their Bones
• Horizon Therapeutics and Area 23 Gout Revisited
• Novartis and Havas Health Wave Life Interrupted
• Pfizer and Wunderman Thompson Health Discovery Center
Consumer Print Campaign
• AstraZeneca and 21Grams The Big Sneeze Poster
• The Chrysalis Initiative and Eversana Intouch Erase the Line
• Cleveland Clinic and MRM Help.
• Gay Men’s Health Crisis (GMHC) and FCB Health New York The Dumb Law Paradox
• NYU Langone Health and Deloitte Digital #TheBestOutcomes
Professional Print Campaign
• CDx and CDM New York Easier To Find
• Daiichi Sankyo and Area 23 Tired Greatness
• Horizon Therapeutics and Area 23 Look Closer
• Mirum Pharmaceuticals and McCann Health New Jersey The Unbearable Itch
• Novartis UK and 21Grams Slow The Burn
Professional Sales Tool
• Astellas and H4B Chelsea Neuron Forest
• Chemocentryx and Havas San Francisco A launch CVA for a Standout New Therapy — Tavneos
• Horizon Therapeutics and Area 23 Gout Revisited
• Recordati Rare Diseases and Elevate Healthcare Taming the Cushing’s Disease Rollercoaster with Isturisa
• ViiV Healthcare and McCann Health New Jersey Catalyzing a Healthy Future in HIV
Corporate Branding Campaign
• The Association of Schools and Colleges of Optometry (ASCO) and Truth Collective/ASC Optometry Gives Me Life
• Catholic Health and Real Chemistry Long Live Long Island Consumer Rebranding Campaign
• NYU Langone Health and Deloitte Digital #TheBestOutcomes
• Organon and Real Chemistry Here for Her Health: Introducing Organon to the World
• Sanofi and McCann Health New York The Surprising Brain
Philanthropic or Purpose-Driven Campaign
• The Chrysalis Initiative and Eversana Intouch Erase the Line
• GMHC and FCB Health New York Slaying Vaccine Hesitancy
• Horizon Therapeutics and Area 23 Eyedar App for the Blind
• No More Secrets, Mind Body Spirit and Patients & Purpose Power a Period
• Psoriasis Cure Now and Eversana Intouch The Last Plaque
Diversity and Inclusion/Social Causes Campaign
• Allergan and Conde Nast (Allure) Melanin Editorial
• Black Health Matters, DoulaMatch.net and Wunderman Thompson Health We Love You to Health
• The Chrysalis Initiative and Eversana Intouch Erase the Line
• Genentech and Syneos Health Communications Claiming New Spaces for People Living With Disabilities
• Horizon Therapeutics and Area 23 Gout Revisited
Agency Branding Campaign
• 21Grams Two Sides of Two Years
• Eversana Intouch Nextmakers
• Indegene Brand Transformation
• JPA Health Connect’ability: We Bring It Together
• Evoke Mind+Matter Agency Branding Campaign
TV Advertising Campaign
• AstraZeneca, Amgen and Wunderman Thompson Health Tezspire Be You Launch Spot
• Avrio Health and FCB Health New York Poop Should Never Feel Painful
• Merck Animal Health and Concentric Health Experience Bravo, Bravecto!
• Sanofi and Terri & Sandy Kick Pain in the Aspercreme
• Urovant Sciences and Area 23 World of Coping
Connected TV Advertising Campaign
• Amgen, TBWA\Health Collective and Repatha Because You’re Human
• Children’s Health and Colle McVoy Children’s Health COVID-19 Vaccine Campaign
• NYU Langone Health and Deloitte Digital #TheBestOutcomes
• Sun Pharma and Fingerpaint Long Haul
• Urovant Sciences and Area 23 World of Coping
Multichannel Campaign (Small to Medium Product Size)
• Avrio Health and FCB Health New York Poop Should Never Feel Painful
• Evofem Biosciences, Real Chemistry, McCann Health NJ, McCann Health Engagement and Mediahub Phexxi House Rules Campaign
• Hip-Hop Public Health (HHPH) and Area 23 Lil Sugar — Master of Disguise
• Novartis UK and 21Grams Slow The Burn
• Sanofi and Terri & Sandy Kick Pain in the Aspercreme
Multichannel Campaign (Large Product Size)
• Amgen and Arnold NYC Enbrel Cross Platform Dynamic Messaging Campaign
• GoodRx Good Stories
• Horizon Therapeutics and Area 23 Eyedar App for the Blind
• Horizon Therapeutics and Area 23 Gout Revisited
• NYU Langone Health and Deloitte Digital The Return Visit
Product Launch
• Impel and Twelvenote Rerouting Migraine Relief with Trudhesa
• Merck and FCBCure Tough at Heart
• Mirum Pharmaceuticals and McCann Health New Jersey Ditch the Itch
• Oyster Point and Precisioneffect Tyrvaya — A Different Way to Dry Eye Relief
• Quest Diagnostics and Flynn What’s Your Health Quotiant Score?
Orphan Product Marketing Initiative
• Boehringer Ingelheim and Area 23 The Unwearable Collection
• Horizon Therapeutics and Area 23 Sunglasses :60
• Mirum Pharmaceuticals and McCann Health New Jersey Itch Check App
• PTC Therapeutics and Klick Health Acting Like a Kid
• Stemline Therapeutics and Vue Health Bag the Boss Experiential Booth
Use of Immersive Technology
• Boehringer Ingelheim and Confideo Holographic AR Patient Profiles, Moments That Matter ~ Meet Emma and Robert
• Kindness Over Muscular Dystrophy and Eversana Intouch Fierce Against Muscular Dystrophy
• Merck and 21Grams CANtagious Immersive
• Pfizer and Wunderman Thompson Health Pfizer Discovery Center
• Sanofi and McCann Health New Jersey From Very Rare to Very Real: A Live-Action Virtual Reality Life-Saving Experience
Use of Clinical Trial Marketing
• Ionis and GCI Health Recruiting 65+ Populations for Clinical Trials During the COVID-19 Pandemic
• Moderna and Spectrum Science Stop CMV Silence / CMVictory
• Revolo Biotherapeutics and LifeSci Communications Eosinophilic Esophagitis (EoE) Clinical Trial Campaign
• University of California, the National Institute of Allergy and Infectious Diseases and Klick Health Rise Above COVID
• University of California San Francisco (UCSF) and Everyday Health Group Pregnancy & Parenting Aspire COVID-19 Study
Use of Market Access Marketing
• DePuy Synthes, The Orthopaedics Company of Johnson & Johnson and Elevate Healthcare VELYS Robotic-Assisted Solution Access Program
• Novartis and The Bloc Value Builders Leqvio and the Advent of Buy-and-Bill in Cardiology
• ViiV Healthcare and Area 23 ViiVConnect Tiny Tutorials
Use of Hospital or Healthcare Services Marketing
• Catholic Health and Real Chemistry Long Live Long Island Consumer Rebranding Campaign
• Centers for Medicare & Medicaid Services (CMS) and Weber Shandwick You Can!
• Meridian and Pivot Design Meridian Membership Retention Campaign Helps to Slash Member Attrition
• New York City Health + Hospitals (NYCH+H) and YuzuYello COVID Can’t Control Me
• NYU Langone Health and Deloitte Digital The Return Visit
Global Campaign
• Culturelle and Hylink Digital Solutions Science Made Fun
• Lilly and Area 23 Take Hope Further
• Meridian Medical Technologies and Wunderman Thompson Health Smallpox Simulator
• Novo Nordisk and Concentric Health Experience Finally, Reach Change
• Roche Diagnostics UK and Ireland Evoke Mind+Matter Smear Word Global Campaign
Agency Entrepreneur of the Year
• Nataliya Andreychuk CEO, Viseven
• Faruk Capan CEO, Eversana Intouch and chief innovation officer, Eversana
• Megan Driscoll CEO and founder, EvolveMKD
• Holley Malia Miller President and founder, Grey Matter Marketing
• Lorna Weir Managing partner, Elevate Healthcare
Market Access Maven
• The Bloc Value Builders
• Havas Gemini
• McCann Health Managed Markets
• Mosaic Group
• PrecisionValue
Data Prodigy
• 81qd
• ApotheCom
• Deloitte Digital
• Klick Health
• Solve(d)
Rare Talent
• DDB Health
• Elevate Healthcare
• Magnolia Innovation
• Evoke Mind+Matter
PR Agency
• EvolveMKD
• LaVoieHealthScience
• Lippe Taylor
Medical Communications Agency
• Caudex
• ClinicalMind
• Nucleus Global
• ProHealth
• Symbiotix
Independent Agency without PE Backing
• The Bloc
• Brick City Greenhouse
• Grey Matter Marketing
• Propeller
• Schaefer Advertising
Independent Agency with PE Backing
• Calcium
• Imre
• Merge
The original shortlist for this category inadvertently misstated the honorees. It has been updated.
Small Healthcare Agency
• Agency Habitat
• CrowdPharm
• Decode Advertising
• Elevate Healthcare
• Havas Now
Midsize Healthcare Agency
• Brick City Greenhouse
• Evoke Create
• Imre
• JPA Health
• Lippe Taylor
Large Healthcare Agency
• Area 23
• Evoke
• FCBCure
• Havas Life New York and Chicago
• Klick Health
Large Healthcare Network
• Havas Health & You
• IPG Health
• Publicis Health
• Real Chemistry
MM+M Platinum Award for Outstanding Contribution to Healthcare
Honoree to be announced shortly.
MM+M Titanium Award for Best in Show
Honoree will be the most exemplary campaign or marketing initiative from the past year, selected from the winners of the previous campaign categories.
