Underrepresentation in clinical research is essentially a death sentence for cancer patients of color. This powerful campaign for clinical equality recasts trial in its legal definition, with headlines such as “Put my cancer on trial,” “Let my cancer take the stand” and “Let the data tell the whole truth.” Our judges say it is beautifully orchestrated and call its success — with17 million impressions — compelling.
Silver | Use of Clinical Trial Marketing, 2021
FCB Health Network, The Trial for #ClinicalEquality
