There is little doubt that mobile has finally reached its tipping point in the healthcare space. Enabled by the emergence and adoption of smart phone technology, and the subsequent arrival of tablet devices, mobile has quickly become an integral part of the fabric of healthcare communications. Now all that remains is for marketers to unlock the huge potential it promises. Desperate not to be left behind, pharma companies are dipping toes in the experimental waters of consumer apps, but is in the professional arena where most of the attention—and dollars—are currently being directed. Physicians’ love affair with smart devices, namely iPhones and iPads, shows little sign of abating and marketers are following the buzz. Click here to find the Mobile Guide in its entirety. You’ll find tips for how to successfully go mobile, as well as plenty of trends, data and insights to help maximize these opportunities.
From the June 15, 2011 Issue of MM+M - Medical Marketing and Media
