PhRMA recently launched an advertising campaign to tout the “value of innovation” and to direct audiences to its Innovation.org Web site.
Are pharma PRs helpful, reliable?
April 1, 2006
9:55 pm
Local and national reporters assigned to the healthcare beat are asking questions about new drugs, the FDA, Medicare and the avian flu. Are pharma PRs meeting the challenge? If not, what advice would you give them to make your job easier?
If the recent special communication published in JAMA by a disaffected group of Ivory Tower physicians is any indication, we don’t have to travel to Baghdad or Kabul to experience Samuel Huntington’s “Clash of Civilizations”—we’ve got our very own going on right here at home, says Harry Sweeney
What with seasonal demand, over-the-counter switches, the battle between pills and nasal sprays, and a slew of patent expirations, the allergies therapeutic category is complex and congested. Stephen McGuire clears the air
With thorough evaluation of brand and audience, direct-to-patient marketing can offer far better returns than DTC, says Richard Blocki of AbelsonTaylor
For medical/surgical journals, 2005 was another long, hard year. PERQ/HCI’s Eugene M. May reports on the biggest advertisers and most advertised products and categories
Consumer Web portal About.com has added free broadband programming to its Health channel, in part to provide marketers with a contextual advertising opportunity for TV spots and branded product placements online.
Pharmaceutical e-marketers shouldn’t let fear stand in the way of using blogs and other user-generated content forums as a way to boost their ROI, according to industry experts.
Physicians are warming up to the idea that having an online dialogue with their patients can actually save time, improve patient care and extend their earning capacity, all at the same time.
Beware conventional wisdom
April 1, 2006
5:42 pm
A year ago, conventional wisdom proclaimed that the dollar would continue to decline.
