April 02, 2017 - MM&M - Medical Marketing and Media

Print Issue: April 02, 2017

Game Changers 2017: Tipping Point Media

Looking back at formerly game-changing ideas, name one that you had high hopes for, but did not work? Google Glass is a prime example of technology being ahead of its time, but ultimately failing to gain traction. While the concept of the physical unit failed for multiple reasons, its healthcare implications lived on and ultimately…

Game Changers 2017: New Solutions Factory

Looking back at formerly game-changing ideas, name one you had high hopes for, but did not work? Fitness trackers are touted as the next big thing in patient care, yet studies show they have little impact on chronic disease. A recent study in The Lancet found wearing a fitness tracker didn’t improve health outcomes after…

Game Changers 2017: NextWorks

Looking back at formerly game-changing ideas, name one that you had high hopes for, but did not work? Storytelling. It may have been ahead of its time five years ago, but its time has now certainly arrived. Metrics continue to demonstrate that traditional ads do not drive online engagement. People are searching for something online,…

Game Changers 2017: Hybrid Healthcare Communications

Looking back at formerly game-changing ideas, name one that you had high hopes for, but did not work? Google Glasses had the allure of a game-changing technology, especially within healthcare, but ultimately they fizzled. However, despite not materializing like people envisioned, they did get our developers thinking outside of the box. In healthcare, new technologies…

Game Changers 2017: DMD

Looking back at formerly game-changing ideas, name one that you had high hopes for, but did not work? The expectation that HCPs will look to traditional social media networks for connection and camaraderie has not been realized to date. Open social channels may never become a core avenue for connection among HPCs due to privacy,…

Game Changers 2017: Constant Media

Looking back at formerly game-changing ideas, name one that you had high hopes for, but did not work?  The wearables concept that was supposed to alter healthcare has not taken off yet to the degree everyone thought.   It might be ahead of its time and still prove to be a game changer. It will…

2017 Game-Changing Companies

MM&M is pleased to present this special showcase of companies that are helping to shape the future of the industry. Here you will find a series of comprehensive profiles detailing each game-changing company’s services, offerings, expertise, and contact information, as well as their thoughts on game changing ideas that have not yet panned out.  Constant…