January 01, 2007 - MM&M - Medical Marketing and Media

Print Issue: January 01, 2007

Samples influence docs’ prescribing habits

Physicians overall indicated that samples had the most influence on prescribing habits, followed by meetings and events and traditional detailing by pharmaceutical sales reps, according to the Verispan survey “Sales Force Effectiveness 2006: The Physician Perspective.”

MAHF: Beyond the Past

If you thought the Medical Advertising Hall of Fame was a recreational retreat for retirees, think again. The keeper of industry history is out to recruit a new generation (and gender) of leaders.