Biovail announce plans to shed sales organization jobs
January 1, 2007
5:00 am
Canadian drugmaker Biovail announced plans to shed its US-based sales organization and related jobs in an effort to cut costs as it readies for challenges to the patent on Wellbutrin XL.
Sales reps file suit for unpaid overtime
January 1, 2007
5:00 am
US sales reps for eight large drug firms have filed suit against the companies for overtime pay allegedly due.
Samples influence docs’ prescribing habits
January 1, 2007
5:00 am
Physicians overall indicated that samples had the most influence on prescribing habits, followed by meetings and events and traditional detailing by pharmaceutical sales reps, according to the Verispan survey “Sales Force Effectiveness 2006: The Physician Perspective.”
Eisai hires Vickers as field sales director, oncology sales force
January 1, 2007
5:00 am
Eisai has hired Steven Vickers as field sales director, oncology sales force.
If you thought the Medical Advertising Hall of Fame was a recreational retreat for retirees, think again. The keeper of industry history is out to recruit a new generation (and gender) of leaders.
Persistence was the secret behind American Medical News’ impressive gains in 2006—a year where the growth of many other multispecialty publications’ remained flat.
MM&M All-Stars: Marketing Team of the Year, Small Pharma
A thorough analysis of promotional spending, sales trends and marketing effectiveness lead to our selection of Truvada as MM&M’s All-Star Marketing Team of the Year in the category of small pharma.