Print Issue: January 01, 2014

At Work With: Lisa Adler
At Work With: Lisa Adler
Kevin McCaffrey
January 1, 2014
5:00 am

LISA ADLER
VP, corporate communications
Millennium

Private View: Meeting the chronic-disease challenge
Private View: Meeting the chronic-disease challenge
John Diaz
January 1, 2014
5:00 am

Well-conceived disease awareness communi­cations can be a powerful vehicle in establishing an urgent, emotional connection with an audience

Med Ed Report briefs: January 2014
Med Ed Report briefs: January 2014
Marc Iskowitz
January 1, 2014
5:00 am

News on CME Coalition, Haymarket Medical Education, American Academy of Physician Assistants and Physicians Interactive

Therapeutic Focus 2014: Cardiovascular
Therapeutic Focus 2014: Cardiovascular
Noah Pines
January 1, 2014
5:00 am

Despite having the brightest data set of all the oral anticoagulants, the newest one is off to a rocky start. DTC advertising and medical education are under way, but it may take more to revive this launch.

MM&M 2014 Media Brand of the Year: Remedy Health
MM&M 2014 Media Brand of the Year: Remedy Health
Joe Dysart
January 1, 2014
5:00 am

In a year when goliath health portal competitors About.com, Yahoo Health and MSN Health are hemorrhaging visitors, Remedy Health Media is bucking the trend

MM&M 2014 Small Pharma Marketing Team of the Year: Tecfidera
MM&M 2014 Small Pharma Marketing Team of the Year: Tecfidera
Marc Iskowitz
January 1, 2014
5:00 am

In a year when high hopes around several launches ended up fizzling, the hottest launch story belongs to biotech, with the debut of Biogen Idec’s Tecfidera

MM&M 2014 Large Pharma Marketing Team of the Year: Humira
MM&M 2014 Large Pharma Marketing Team of the Year: Humira
Larry Dobrow
January 1, 2014
5:00 am

Despite a host of challengers, AbbVie has kept Humira atop the hotly competitive anti-TNF and broader autoimmune category

MM&M 2014 Agency of the Year: Intouch Solutions
MM&M 2014 Agency of the Year: Intouch Solutions
Tanya Lewis
January 1, 2014
5:00 am

Intouch Solutions ended 2013 with about $70 million in revenue, and 465 employees—seven times the revenue and nearly five times the number of employees it had five years ago.

MM&M 2014 Company of the Year: Amgen
MM&M 2014 Company of the Year: Amgen
Larry Dobrow
January 1, 2014
5:00 am

The skill, nimbleness and unflagging energy with which Amgen tackled some daunting challenges—plus a rich product pipeline and a surge in 2013 sales—made Amgen MM&M’s Company of the Year

Big Data and some ways to spot a great insight
Big Data and some ways to spot a great insight
Croom Lawrence
January 1, 2014
5:00 am

Insights are often confused with findings and even worse, strategies. We have to know the difference

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