Pharma brand share can level off just a few short months after a launch, according to a new study from IMS Health that examines this lifecycle stage.
Vantage Point
July 1, 2007
4:00 am
Marketing guru Seth Godin has done it again. Each year, he publishes a book, examining marketing from a whole new perspective, and then spends the balance of the year giving lectures from it, while I sit and ponder what his latest thinking means for pharma marketing and marketing research.
A new Web site, ContinuingEducationLinks.com, provides a national database of on-site and online CE courses, searchable by geographical location and occupation.