July 01, 2016 - MM&M - Medical Marketing and Media

Print Issue: July 01, 2016

InVentiv Health PR Group

As silo walls continue to come down within the industry, so too have they been toppled inside agencies. For communications networks like inVentiv Health PR Group, the changing nature of the business presents new and exciting opportunities to collaborate and to play in spaces beyond the realm of conventional PR — which is why we’re…

Havas Lynx

Talking to Havas Lynx is always a trip. Under the stewardship of president Larry Mickelberg and chief creative officer Erik Mednis, it has gained a reputation for pushing the boundaries of innovation. This time around, they have tales to share of their adventures in connected health, personalized medicine, cognitive computing, and music therapy. First things…

ghg 2016

About 10 minutes into a conversation with ghg CEO Lynn O’Connor Vos, she pauses after starting a sentence with “another thing I’m excited about is…” After a quick laugh, she explains the sudden reticence. “I say ‘I’m excited’ a lot nowadays, but it’s because I am. We’re in an exciting moment for healthcare. We’re excited…

FCBCure

When we last checked in with the trio of agencies that once bore the ICC brand — ICC, Pace, and Trio — they were in a state of semi-limbo. After Interpublic eliminated the third of its health networks (ICC Lowe), the agencies under its aegis were moved into the FCB Health network. For a while…

CDM Princeton

Though revenue dipped slightly during 2015 — from $30 million in 2014 to $29 million last year — CDM Princeton won plenty of new specialty brand business and launched a number of innovative programs for clients. Additionally, agency president Chuck Wagner believes the slight revenue drop mirrors the squeeze on client budgets. “Clients, mostly pharma…

Avant Healthcare

When agency leaders talk about “the pain of last year,” ordinarily they do so in the context of lost clients, layoffs, or both. When Avant Healthcare CEO and owner Deborah Wood utters that phrase, however, she does so coming off a year in which her company grew revenue by 47%, from $23.2 million to $34…

MedThink Communications

Top execs at MedThink Communications don’t have to think for long before naming their biggest highlight of 2015. It was the moment that they — and presumably their clients — started to sense that the Data+Soul positioning the agency had adopted had started to generate excitement in the marketplace. “Last year we had been talking…

Havas Life New York

To hear the enthusiasm and pride with which Havas Life New York’s leaders discuss the past year and a bit, you’d assume the agency had smashed all known growth records in 2015, which it didn’t. In fact, both revenue, $30 million, and headcount, 125, remained the same. So what’s all the fuss about? Since they…