July 01, 2017 - MM&M - Medical Marketing and Media

Print Issue: July 01, 2017

Fingerpaint | 2017

Agencies frequently speak to the value of looking after their people, but few follow through on this promise as much as Fingerpaint.

closerlook | 2017

Twelve months ago, David Ormesher, Closerlook’s CEO, blasted healthcare marketers for running their campaigns from “intuition and last year’s playbook.” A year later finds him writing a playbook of sorts.

2e Creative | 2017

For an agency to do what it does well and still maintain its culture and soul, it has to function like a tribe. A tribe starts to fall apart once you get past 75 people, so we’ll look to create a company of tribes.

The Kinetix Group | 2017

With newly expanded offices in New York City and Dublin, Kinetix boasts “foundational expertise in health system and managed markets AOR activity,” according to cofounder and president Sarah NcNulty.

Heartbeat | 2017

Prior to its acquisition by Publicis in 2013, the agency was renowned for its digital chops when few healthcare-first agencies had invested fully in the “new” technology.