Having been born in 1997, DTC advertising is now officially a “teenager.” And just like any teen, it has its moments of rebellion (getting ready or a standoff with the FDA) as well as unexpected (but welcome) moments of insight and maturity.
UK journal ad spins weight gain side effect for Seroquel
UK regulators vowed to investigate a medical journal ad for AstraZeneca’s Seroquel that allegedly minimized weight gain data, a common side effect associated with atypical anti-psychotic drugs.
Novartis’ US sales reorganization seems to have paid off in 2009 as the company held the line on sales and marketing expenses despite a passel of global launches.
CME firm Pri-Med Institute has changed its name to pmiCME, a name which more clearly distinguishes it as an accredited provider, the company said last week. The change became effective January 1.
In the last 12 months, 142 medical-education providers either lost their accreditation to offer CME or decided not to apply for renewal, said the ACCME in a report.