Remedy Health Media is partnering with the University of California-Berkeley on BerkeleyWellness.com, which will deliver wellness information to consumers
News on Current Psychiatry, BIoMed Central, Elsevier and Wiley
Humira and Pradaxa ads get kudos from docs in poll
March 1, 2013
5:00 am
The most effective journal ads of 2011 included those for Abbott/AbbVie’s multi-indication biologic Humira, Boehringer Ingelheim’s blood-thinner Pradaxa and the contraceptive Conceptus’ Essure Procedure, according to the annual Doctors’ Choice Study by the Association of Medical Media. The study’s goal is to show the value of print professional advertising. The poll, conducted in mid-2012 using…
The final ruling regarding collecting data on industry payments to physicians from HHS’s Centers for Medicare & Medicaid Services has several elements that are significant for medical education.