Healthcare marketing research firm G&S Research promoted Mike Bandick to SVP. The move follows a company restructuring that put Bandick at the head of R&S Research’s client solutions group.
2008 was a tough year for the industry. Big Pharma is in a temporary holding pattern as companies pursue a broader-based portfolio that includes non-traditional areas such as specialist-driven products and biotech
The deadline to enter the MM&M Awards is merely weeks away but rest assured that your entries will be in good hands. James Chase reveals, for the first time, the panel of judges who will be tasked with ensuring that only the worthiest work wins
The FDA’s Division of Drug Marketing, Advertising and Communications slapped 14 drug companies with untitled letters for sponsored links on Google deemed violative because they omitted risk information.
TV ads for prescription drugs loosened up a bit in 2008 and exercised greater creativity despite intense scrutiny, The Nielsen Company found in a review of advertising recall rates for 2008.
Payers exert increasing influence on brand sales: Wolters Kluwer Health