Spring is in the air, and that means, well, sure, robins, daffodils, love and all that, but more importantly, campaigns for allergy drugs featuring endorsements by B-list celebrity sufferers.
Consumers are skeptical of pharma participation in social media, but endorsements by government and nonprofit organizations add credibility, according to an Epsilon survey.
Professional Marketing briefs
April 15, 2010
5:17 pm
Featuring news about Sanofi-Aventis, Warner Chilcott, Novartis and PharmaShine
Professional Media briefs
April 15, 2010
5:06 pm
Featuring news about GlaxoSmithKline, International Committee of Medical Journal Editors, Monthly Prescribing Reference and the American Medical Association
Med Ed Report briefs
April 15, 2010
4:32 pm
Featuring news about Cordis Corporation, American College of Physicians, National Institute of Mental Health and Georgetown University Medical Center
Digital Media briefs
April 15, 2010
4:13 pm
Featuring news about Healthline Networks, iVillage and the Internet Advertising Bureau
Consumer Marketing briefs
April 15, 2010
4:06 pm
Featuring news about Merck, Schering-Plough HealthCare Products, Resolute Communications and Shire
Agency Business briefs
April 15, 2010
3:42 pm
Featuring news about MS&L Group, Publicis Healthcare Communications Group, In-Sync Customer Insights, Hacker Group, HealthHG and MicroMass Communications